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Melbourne Vintage identity and website

About the project

Based in Brunswick, Mitchell and Elaine of Melbourne Vintage collect and sell beautiful and unique vintage and industrial items. They needed a logo and branding that was simple, classic and professional. The branding needed to be adaptable enough to be applied across the usual stationary as well as signage to be used at their market stalls and rubber stamping of bags.

The website is an e-commerce site that enables people to select pieces online and either allows pick up for large items or to have smaller pieces shipped. The responsive website was designed with simplicity and their target market of the young, cashed up hipsters in mind. The site is yet to go live due to the recent arrival of their gorgeous baby boy.

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Logo process

  • Research
  • Concept development
  • Design
  • Logo kit (versions produced for use across print & web)

Website process

  • Requirements gathering
  • Wireframing & IA
  • Visual Design
  • WordPress build
  • Training and documentation

Website functionality

  • Responsive
  • E-commerce
  • MailChimp integration

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