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YWA 2013 – 2015 Strategic plan

About the project

The Youth Workers’ Association needed to present their Strategic Plan in a format that was engaging and easy to read. Their brief called for a document that was professional but playful.

I used the design elements of interconnected circles to create a visual flow between the information and to guide the reader through the plan. The modernised deco-esque typography has just enough form to retain a unified, professional look whilst still having a lively, modern feel. The colour palette was deliberately kept simple to allow the content to have good contrast and high readability.


  • Concept development
  • Document layout & design

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